What Is the Most Popular Color to Wear in 2017?


The first time I thought that pink looked really badass was when Rihanna showed up to the Grammys in 2015. She wore a double-tiered Giambattista Valli dress that seemed to take over the red carpet. Though it invited plenty of cupcake memes, there was nothing sweet about it. Scan through her wardrobe and you’ll see how Rihanna has always styled the color with her signature edge. It turns out she was just ahead of the game.

As we followed the runways at Paris Haute Couture Week this season, we were impressed by the many pink poufs, including Lily-Rose Depp’s Chanel wedding gown. Though these designs might have been created with a delicate hand, finished with whimsical, girlie details, it would take guts to wear them — to know that everyone would be staring at you. It would take confidence to glide along in all those extra layers of tulle.

Throw out all the attributes you used to associate with pink, because it’s gone through something of a transformation. In our eyes, pink still represents femininity, but a daring, confident brand of femininity. Pink doesn’t blend in with the crowd; it’s the single hue women are opting for when they want to stand out. Read on to track the color’s latest transformation, from the runways to the red carpet and on the street, too.