Sorry if we’re late to the party, but Kokie Professionals may just be the coolest Korean-beauty-inspired makeup line available at Walmart. The line launched in 2015 out of Maryland, and though it’s technically an American brand, it draws inspiration from K-beauty trends. In fact, the name Kokie derives from the Korean word for elephant, and the animal represents power, wisdom, strength, and loyalty.
In the range, you’ll find cushion compacts, color-correcting powders, lip color powders, and brow tints. It also has a makeup artist feel — similar to Make Up For Ever or MAC — with setting sprays and HD powders, as well as sleek black-and-white packaging. Expect useful palettes for contouring and strobing, as well.
Keep reading to see some of our favorite affordable finds from Kokie!